Aquaport

Built in 1998, the City of Maryland Heights’ outdoor waterpark, Aquaport, had not seen major renovations since opening. Much like the facility itself, the brand hadn’t been touched since before the 20th century either.

Through rebranding, the goal was to align Aquaport with three core values; family-friendly, fun and high-energy. The project began with a new logo and then moved into applying that logo on signage, print and digital marketing materials and more.

In addition, a grand reopening was planned for May 2021 which included its own logo, promotional materials and marketing.

 
Aquaport_Logo_Web.jpg

Family-Friendly. Fun. High-Energy.

Aquaport’s logo redesign intended to modernize the brand while keeping with the characteristics of being fun and high-energy. The blue wave of the logo represents many of the attractions at the park including the new surfing feature, FlowRider. The wave is reminiscent of one you might find surfing in California or Hawaii. The mark also forms a lowercase “a” tying back to the first letter in “Aquaport.”

The logo type was simplified when compared to the original logo, dropping the multicolored geometric shapes. “Maryland Heights, MO” was added to promote the City as a whole as Aquaport has become a regional attraction.

Click here to view the entire Aquaport style guide.

The Rebrand in Action

  • Signage

    The logo applied to building signage.

  • Grand Reopening

    With renovations complete, the Grand Reopening was set for May 2021. The celebration came with a logo of its own highlighting the new FlowRider surfing simulator.

  • Promo Items

    Promotional items were designed and ordered including a beach tote, towel, souvenir cup and more.

  • Social Campaign

    In an effort to gain more traction for the Grand Reopening and upcoming season, the Free Pass Friday campaign was launched over Facebook, Twitter and Instagram.

  • Social Engagement

    The month long Free Pass Friday campaign was hugely successful, gaining engagement and new followers over all three platforms.

  • Media Relations

    Media tours were scheduled with local news affiliates including FOX 2’s Chris Higgins

    View the Report

  • Email Campaign

    The monthly Maryland Heights Parks & Recreation email sent through Constant Contact was utilized to spread the word of the Grand Reopening to the residents of the City.

    View the Newsletter

  • Continued Media Coverage

    Media coverage continued through the season highlighting the new FlowRider feature as well as the other renovations to the facility. (Click image to view report.)

    View the Report

  • Special Events

    Flyers, posters, digital assets and more were designed for events at Aquaport including the Luau Party.

Surf’s Up!

Aquatics Supervisor Travis Cooksey helped to remind everyone that the opening of Aquaport was just 100 days away.

With hype for the new FlowRider building, we released a video of the initial test ride to the public.

Another short promotional video was produced to highlight the new attraction FlowRider at Aquaport.

Press Releases & More

 

Click here to download the Aquaport Grand Reopening press release.

Click here to download the Aquaport media fact sheet.

Click here to download the Aquaport style guide.

About This Project

Who: City of Maryland Heights

When: 2019-2021

What: Branding, Art Direction, Design, Social Media, Media Relations, Email Marketing, Videography

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