Ice Center Grand Opening
After coming off an impressive Stanley Cup championship, the St. Louis Blues were also poised to move into their new practice facility, the Centene Community Ice Center in Maryland Heights. With Lord Stanley’s cup in St. Louis and the new facility came a lot of excitement. A Grand Opening was planned to capitalize off of this hype.
Dropping the Puck
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Event Logo
The Grand Opening logo was created and used for all print and digital marketing as well as printed on promotional items such as t-shirts.
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You're Invited!
A direct mail piece designed to go out to all residents of Maryland Heights.
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Print Promotion
A flyer promoting the Grand Opening.
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Where Am I?
A map was handed out during the Grand Opening highlight all there was to see to during the celebration.
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Time to Make the Ice
Maryland Heights Mayor Mike Moeller was able to lay down the first sheet of ice at the new facility. A video was produced highlighting this historic event and shared via social media.
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Enter to Win
While there were giveaways handed out during the Grand Opening itself, there was an opportunity for an even bigger prize. In exchange for signing up to receive marketing emails from the Parks Department, participants had a chance to win St. Louis Blues tickets, autographed memorabilia and more. Hundreds of people entered for this “shot” to win.
About This Project
Who: City of Maryland Heights
When: 2019
What: Art Direction, Design, Social Media, Email Marketing, Videography